What Are the Top Native Advertising Platforms That Advertisers Need to Know?

How many times a day do we skip an ad? Probably every time we come across one. Ads don't have the best image out there native advertising platforms. Sometimes, they're relevant and get you to click, but mostly, they're annoying. Banner blindness is at an all-time high, where not even catchy images can capture a user's attention. So, as advertisers, what can we do? 

Native advertising is of great help when relevance and non-intrusive ads are concerned. Those compact ads placed right ad networks between content, match the look of the website, and don't exactly pop out. But for native advertising platforms to work effectively, you will need an ad network that knows how to do it just right. 

In this blog, we'll cover the best native advertising platforms that can boost engagement for your ads and how you can pick one. Not only are they your allies in native advertising, but they also compile all your requirements under one roof. 

The Hype Around Native Ads

Native ads are a part of paid advertising designed to engage users in a non-intrusive way. The term 'native' signifies how they're not something out of place and belong on a website as they always have been. 

Unlike banner and text ads that take up much of the user's screen, native advertising platforms are subtle. By blending in perfectly with the content of the website, they don't give the feel and look of traditional advertisements. Sometimes, readers might not even realize they're reading a paid ad! 

The hype around native ads comes from their ability to CPM ads through 'banner blindness' and ad blockers. Even when the 'Sponsored' tag gives away that they are just another ad, the relevancy of the value proposition of native advertising platforms works native advertising platforms. And as an element enhancing a user's experience, they can easily escape ad blockers. 

Suppose you're scrolling through an informative blog talking about dietary changes for weight management. You might come across content (or is it ads?) that will refer you to the nearest dieticians or diet management programs. Isn't that something that might be of interest to you?

What Native Ads Can Do For Your Business 

Relevancy and non-intrusiveness for the users. But what does it mean for your business? Let's take a look at why investing in native advertising platforms will be worth it. 

More trust 

Native ads barely give the impression of trying to 'sell' something. They're just present in case you need them. Moreover, their fusion with organic online advertising content gives them reliability. All these features help them come off as trustworthy to users. 

More engagement 

Again, relevant content is more likely to appeal to users who came to the site actively searching for something. They are less likely to ignore something native advertising platforms can clearly be of help.

More brand awareness

Think of native ads as a part of the user's experience on a PPC advertising. Users might not click, but they probably will read through it. Your message will get across nonetheless. 

More versatility 

Native ads can be implemented as in-feed content, recommended widgets, promoted listings, and even videos. These offer plenty of scope for educational or entertaining content, making them more versatile.

The Top Native Advertising Platforms

You need to work with top native advertising platforms for ads to bring results the way you expect them to. Here's a list of some of the best ad platforms where you can begin your native online advertising. 

7Search PPC

7Search PPC is the most versatile native ad network to boost business. With premium website publishers from leading industries, the self service ad platform enables you to directly connect and advertise with all of them. You can be sure of your ads blending in seamlessly with the website's content and fix on subtle yet noticeable ad placements. 

As one of the best programmatic native advertising platforms, 7Search PPC provides tools and detailed analytics to help advertisers strategize, create, and analyze the performance of their campaigns. 

You can choose from multiple bidding platforms—CPA, CPC, and CPM—that fit your objective. By surpassing ad blockers, you can expect to gain a wider reach and maximize your revenue.