Make a Call About What to Focus On

Assuming you’re willing to try things and experiment a bit, the next question is, “How do I know what’s coming easily to me?”

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The best answer I can give is to pay attention. Usually, this means measuring something.

• If you’re an entrepreneur, track your marketing and promotion efforts.
• If you’re trying to gain muscle, track your workouts.
• If you’re learning an instrument, track your practice sessions.

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Even when you do measure things, however, there comes a point where you have to make a call and decide what to focus on.

In my mind, this moment of decision is one of the central tensions of entrepreneurship. Do we continue trying new things or do we double down on one strategy? Do we try to innovate or do we commit to doing one thing well?

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Everyone wants to know the right time to simplify and focus on one thing, but nobody does. That’s what makes success so hard. Entrepreneurship isn’t like baking a cake. There is no recipe. There is no guidebook.

At this stage, your best option is to decide. You can’t try everything. At some point, you don’t need more information, you just need to make a choice.

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