What are the key metrics that SEO companies in Baltimore use to measure the success of their campaigns?

An SEO company in Baltimore utilizes several key metrics to measure the success of their campaigns and evaluate the effectiveness of their strategies. These metrics typically include organic search traffic, which indicates the amount of traffic generated from search engine results pages (SERPs) to the business's website. They also track keyword rankings to monitor the business's visibility for target keywords in search engine results. Additionally, SEO companies in Baltimore analyze conversion metrics such as leads generated, form submissions, or online purchases to assess the campaign's impact on the business's bottom line. Furthermore, they may monitor bounce rates, time on page, and other engagement metrics to evaluate the quality of website traffic and user experience. By regularly monitoring and analyzing these key metrics, an SEO company in Baltimore can measure the success of their campaigns and make data-driven decisions to optimize performance and achieve the business's goals.